A sample of advisory and build engagements across arts, agriculture, youth development, music education, and community storytelling — in Canada and internationally.
Youth & music
Girls+ Rock Ottawa
Challenge: As Girls+ Rock Ottawa expanded into gear lending and online music education, the organization needed a revamped Squarespace presence and a digital workshop offering that could deliver instrument tutorials and membership tiers without enterprise complexity.
Approach: Led the Squarespace site revamp from wireframes through launch — mapping site flows and GRO Academy member areas, aligning the build to the brand guide, selecting and managing the video hosting platform for multi-week instrument tutorial series, and designing GRO Academy membership pricing tiers from monthly musician plans through band and education-only options.
Outcome: At delivery, the Squarespace experience supported structured membership tiers and hosted tutorials across keyboards, drums, guitar, and bass, helping GRO expand its digital music education offering.
Watch project walkthrough
This walkthrough is temporarily unavailable. Please try again later.
Arts & festivals
MTN Bushfire
Challenge: MTN Bushfire needed a fresh, scalable program concept that could deepen artist collaboration and extend the festival brand beyond the main event.
Approach: Built out the CollaboNation concept in collaboration with founder Jiggs Thorne and the festival creative team — shaping the program design, narrative, and launch plan for a cross-artist collaboration platform.
Outcome: CollaboNation launched in 2021; the MTN Bushfire team has run and evolved the program since, with CollaboNation as a lasting pillar of the festival experience.
Challenge: Establish a digital presence worthy of a premier contemporary art gallery in Southern Africa.
Approach: Scoped, built, and iterated on the gallery site — shaping structure, visual direction, and the web experience around Yebo's artists and exhibitions.
Outcome: A live site that spotlights Yebo's unique contributions to Southern African culture and positions Yebo as a premier contemporary art gallery in Southern Africa.
Challenge: Dr. Grant Johl and the Pons family in eSwatini needed to bring Mabuda Farm Coffee to market with a credible brand, story, and digital presence rooted in farm heritage.
Approach: Digital and business advisory from late 2020 through late 2021 — brand positioning, go-to-market planning, and website strategy aligned to the farm-to-table coffee narrative.
Outcome: Mabuda Farm Coffee launched successfully with a durable brand and digital presence that remain in market.
Challenge: Give VOVCOF a web presence that tells the story of their work for orphans and vulnerable children in Vuvulane — soup kitchen, youth programmes, and community impact — and makes it easy for supporters to learn about and contribute.
Approach: Partnered with Mr. Khulekani Msweli to design and build vovcof.org — structuring the site around VOVCOF's vision, mission pillars, and timeline; implementing donation flows; and training the team to keep content current.
Outcome: A live foundation website that shares VOVCOF's community work with the world, supports online giving, and gives the team a site they can maintain themselves.
Challenge: Humans of Africa, a multimedia company focused on authentic African narratives, needed long-form stories that honoured real lives and shifted how audiences see the continent.
Approach: Authored in-depth profiles for the Humans of Africa platform — research, interviews, and narrative development for featured stories across the region.
Outcome: Published long-form pieces including Ntokozo (Zimbabwe), Grant (South Africa), and Khulekani (eSwatini), contributing to HOA’s mission of owning and diversifying Africa’s storytelling.
